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image","position":5,"variant_ids":["51381175484709"]},"price":{"value":299,"currency":"AUD"},"title":"Adrian Shirt Nc - White - 3","option1":"WHITE","option2":"3","variant_id":"51381175484709","availability":"in_stock"},{"sku":"1000000359858","url":"https://etal-australia.com/products/em25-1206nc?variant=51381175517477","image":{"id":"img-variant-51381175517477","url":"https://etal-australia.com/cdn/shop/files/ADRIANSHIRTNC_BLACK_-DANNYPANTWL-FRONT_STYLED-BAG.jpg?v=1763951717&width=1100","alt_text":"ADRIAN SHIRT NC - WHITE - 5 variant image","position":6,"variant_ids":["51381175517477"]},"price":{"value":299,"currency":"AUD"},"title":"Adrian Shirt Nc - White - 5","option1":"WHITE","option2":"5","variant_id":"51381175517477","availability":"out_of_stock"}],"item_group_title":"Adrian Shirt Nc","size_system":"US","gender":"male","is_digital":"false","q_and_a":[{"a":"Yes, the Adrian Shirt Nc is made from 100% cotton.","q":"Is the Adrian Shirt Nc made of 100% cotton?"},{"a":"Yes, raw hem detailing is listed as part of the design, along with chest patch pockets and sleeve cuffs.","q":"Does the Adrian Shirt Nc feature a raw hem detail?"},{"a":"Yes, the Adrian Shirt Nc is described as a cropped men's short-sleeve shirt.","q":"Is the Adrian Shirt Nc designed with a cropped fit?"},{"a":"The care instructions are designed to preserve the crinkle effect: gently twist the garment before hanging it out to dry and don't iron. Over many washes the crinkle may soften somewhat, but following that method will help keep the texture pronounced.","q":"How does the crinkle effect hold up after repeated washes — will it stay as pronounced or flatten out over time?"},{"a":"As 100% cotton without elastane, the fabric has very little natural stretch, so it won't recover like a stretch blend. Cotton can shrink with hot washing, so wash in cold water and hang dry; twisting before drying also helps maintain the crinkle.","q":"Does the 100% cotton fabric have any natural stretch, and should I expect the shirt to shrink after washing?"}],"target_countries":"US","canonical_url":"https://etal-australia.com/products/em25-1206nc","deep_research":{"dimensions":{"raw_hem_durability":{"title":"Raw hem construction and care","entries":{"trimming_over_pulling":"During initial wears and washes, expect small fiber shed from the raw edge; trimming any longer threads with scissors—instead of pulling at them—prevents the unraveling from extending beyond the intended hem line, keeping the look controlled rather than chaotic.","gentle_wash_cold_water":"Hand washing or a delicate machine cycle with cold water and a mild detergent minimizes the mechanical friction that accelerates the hem’s fraying, while forgoing the dryer protects the shirt from shrinkage that could distort its cropped length and the raw edge’s shape.","crinkle_care_vs_raw_hem_preservation":"The brand’s twist-and-hang crinkle care introduces tension along the hem that promotes a softer, more pronounced fray over time; buyers wanting to retain a sharper raw edge longer can flat-dry after twisting to reduce strain on the cut line, though this may mute the crinkle effect more quickly."},"entry_quotes":{"trimming_over_pulling":[{"url":"https://www.marymarthamama.com/crafty-cat/sewing/how-to-keep-raw-hem-jeans-from-fraying/","quote":"If you do get a bit of fraying along the raw hem then it’s best to trim the strings with scissors rather than pull at them. Pulling could cause a frayed hem to unravel even more."}],"gentle_wash_cold_water":[{"url":"https://shunvogue.com/article/how-to-care-for-raw-hem-jeans","quote":"Use cold water and a gentle cycle, or hand wash to avoid excessive wear. Avoid harsh detergents and fabric softeners, opting instead for mild, pH-neutral soaps."},{"url":"https://shunvogue.com/article/how-to-care-for-raw-hem-jeans","quote":"Air drying is essential; never use a dryer, as heat can cause shrinkage and damage the raw edges."}],"crinkle_care_vs_raw_hem_preservation":[{"url":"https://shunvogue.com/article/how-to-care-for-raw-hem-jeans","quote":"Air drying flat is non-negotiable for raw hem jeans. Hanging them can cause the wet denim to stretch unevenly, distorting the fit and pulling on the hem."}]},"entry_sources":{"trimming_over_pulling":["https://www.marymarthamama.com/crafty-cat/sewing/how-to-keep-raw-hem-jeans-from-fraying/"],"gentle_wash_cold_water":["https://shunvogue.com/article/how-to-care-for-raw-hem-jeans"],"crinkle_care_vs_raw_hem_preservation":["https://etal-australia.com/products/em25-1206nc","https://shunvogue.com/article/how-to-care-for-raw-hem-jeans"]}},"cotton_fabric_qualities":{"title":"Cotton fabric feel and breathability","entries":{"raw_hem_fraying":"Left unhemmed, the 100% cotton edges will fray progressively with wear and washing, slowly forming a soft, threadbare fringe that personalizes the shirt — the raw hem is a detail designed to look better with age, not one that needs mending.","cotton_moisture_regain":"Cotton's natural moisture absorption of 7–8% of fiber weight allows the fabric to pull perspiration away from the skin and release it to the air more efficiently than synthetic shirting, so the shirt stays cool and dry in warm weather without the plastic-like cling of polyester.","twist_to_refresh_crinkle":"The crinkle texture is maintained by twisting the shirt before line-drying, which mechanically resets the fabric's rumpled hand after each wash — instead of fading, the surface character is reestablished, making the shirt perpetually ready to wear without an iron."},"entry_quotes":{"cotton_moisture_regain":[{"url":"https://natuclothes.com/materials/shirt-fabric-types/","quote":"moisture regain (cotton 7–8%, linen ~12%, polyester 0.4% per Morton & Hearle 2008)"}]},"entry_sources":{"cotton_moisture_regain":["https://natuclothes.com/materials/shirt-fabric-types/"]}},"et_al_design_philosophy":{"title":"ET AL design philosophy","entries":{"melbourne_design_lineage_since_1987":"Et Al's roots stretch back to 1987, predating the fast-fashion cycle, and its founder-led, Melbourne-based design process distinguishes the Adrian Shirt Nc from mass-produced shirting — the $299 price point reflects an investment in Australian design credibility rather than a disposable seasonal item.","anthony_capon_project_runway_australia_s2_winner":"Since 2008, Et Al's design direction has been steered by Anthony Capon, a Project Runway Australia winner and dual Emirates Melbourne Cup Design Award recipient, whose focus on construction challenges and subtle detailing materializes in the Adrian Shirt Nc's raw hem and engineered crinkle texture."},"entry_quotes":{"melbourne_design_lineage_since_1987":[{"url":"https://etal-australia.com/pages/about-us","quote":"Founded in 1987 by Christine and Les Doughty with their knitwear label SHOW.ROOM, the brand opened its first retail store under the name Et Al in 2006."}],"anthony_capon_project_runway_australia_s2_winner":[{"url":"https://etal-australia.com/pages/about-us","quote":"In 2008, Et Al introduced designer Anthony Capon to the label Winner of television phenomenon Project Runway Australia Season 2 and the prestigious Emirates Melbourne Cup Design Award in 2010 and 2014."},{"url":"https://etal-australia.com/pages/about-us","quote":"The success of Doughty and Capon's collaboration is evident as Et Al continues to push their creativity by producing statement pieces with construction challenges, subtle yet well-considered detailing and garment wash treatments."}]},"entry_sources":{"melbourne_design_lineage_since_1987":["https://etal-australia.com/pages/about-us"],"anthony_capon_project_runway_australia_s2_winner":["https://etal-australia.com/pages/about-us"]}},"crinkle_effect_longevity":{"title":"How the crinkle effect holds up over time","entries":{"twist_and_dry_revival":"The care label’s “gently twist garment before hanging out to dry” isn’t a supplementary tip — it’s the standard method for resetting a chemically crushed cotton texture; twisting the nearly-dry shirt into a rope form physically re-compresses the treated fibers, restoring crinkle definition after wash cycles have relaxed it.","ironing_structural_damage":"The “Do Not Iron” warning is absolute because steam from an iron relaxes the chemical or mechanical set of the crinkle — once the texture is steam-flattened, the puckers cannot be restored by washing or twisting, making an iron the single fastest way to permanently strip the shirt of its defining feature.","intrinsic_wrinkle_camouflage":"The crinkle texture functions as a natural visual diffuser — any new creases from sitting, bending, or packing are visually absorbed by the existing puckered surface, which means the shirt never looks “unironed” or messy even after all-day wear, a deliberate advantage over flat-finished cotton shirts."},"entry_quotes":{"twist_and_dry_revival":[{"url":"https://blisstulle.com/how-do-you-keep-the-crinkle-effect/","quote":"lay it flat then start to twist at one corner until its all completely twisted in a log shape and leave to dry."},{"url":"https://www.bluebungalow.com/pages/fabric-guide-crinkle-cotton","quote":"To keep the crinkle look alive, twist the fabric in a rope once it's almost dry to emphasise the crinkle effect."}],"ironing_structural_damage":[{"url":"https://ursilk.com/what-is-crinkle-fabric/","quote":"Steam, on the other hand, can permanently destroy the crinkle in many fabrics. Steam relaxes the yarn structure and the chemical treatments that create the texture."}],"intrinsic_wrinkle_camouflage":[{"url":"https://www.futaitextile.com/why-your-premium-wrinkle-resistant-fabric-shirt-needs-a-natural-crinkle-look/","quote":"They camouflage new wrinkles — When you move, sit, or bend, the small additional creases that form are visually absorbed by the existing crinkle texture. The shirt never looks “freshly ironed,” but it also never looks messy."},{"url":"https://bluebungalow.co.nz/pages/fabric-guide-crinkle-cotton","quote":"Crinkle cotton's naturally textured, crinkled finish means there’s no need for ironing - wrinkles simply blend into the fabric’s design!"}]},"entry_sources":{"twist_and_dry_revival":["https://blisstulle.com/how-do-you-keep-the-crinkle-effect/","https://www.bluebungalow.com/pages/fabric-guide-crinkle-cotton"],"ironing_structural_damage":["https://ursilk.com/what-is-crinkle-fabric/","https://stoffmarktholland.de/en/fabric-guide/crinkle/"],"intrinsic_wrinkle_camouflage":["https://www.futaitextile.com/why-your-premium-wrinkle-resistant-fabric-shirt-needs-a-natural-crinkle-look/","https://bluebungalow.co.nz/pages/fabric-guide-crinkle-cotton"]}},"cropped_fit_and_silhouette":{"title":"Cropped fit and overall silhouette","entries":{"crinkle_textured_drape":"The 100% cotton fabric is designed to hold a permanent crinkle texture (rejuvenated by twisting before drying), which gives the shirt a subtly wrinkled, lofty drape that prevents the cropped body from lying flat and instead creates a casually voluminous shape that complements the deconstructed raw hem.","raw_hem_cropped_synergy":"The cropped length is paired with a raw, unhemmed edge that eliminates the visual weight of a traditional hem, producing an airy, nonchalant silhouette that reads as an intentional break from structured business shirting — the unfinished edge visually lightens the bottom of the garment and prevents the cropped line from appearing heavy or awkward.","chest_pocket_and_cuff_anchoring":"Placement of the chest patch pockets and sleeve cuffs high on the torso adds visual anchors that balance the cropped hem — without these higher details, the abbreviated length would risk making the shirt look like a shrunken garment rather than a deliberate, proportionally balanced design."}},"competitive_value_proposition":{"title":"Value compared to similar shirts","entries":{"dual_chest_patch_pockets":"The front of the Adrian Shirt Nc is balanced by two chest patch pockets, whereas the similar 180 AUD Venroy raw-hem shirt uses only one, giving the ET AL design a stronger utilitarian flavor and a more symmetrical visual anchor.","299_aud_price_positioning":"Among raw-hem cropped shirts, pricing spans from the Venroy Oversized Raw Hem Cotton Shirt at 180 AUD to the C2H4 raw-cut hem shirt at 415 GBP, making the Adrian Shirt Nc's 299 AUD a mid-tier designer entry — it costs more than the clean Venroy but far less than avant-garde luxury, with the price difference accounted for by the ET AL shirt's crinkle finish and tailored details.","crinkle_finish_and_care_ritual":"The crinkle finish is not a casual texture but a deliberate design feature maintained by a specific care ritual — twisting before hang-drying and never ironing — which ensures the shirt develops a unique, broken-in character over time, offering a value beyond a static garment that changes with each wear.","designed_in_melbourne_provenance":"The 'Designed in Melbourne' tag implies a concentrated design process from an independent studio, adding intangible provenance value that mass-market Australian brands like Factorie or Cotton On rarely communicate.","100_cotton_construction_vs_poly_blends":"At a price where many cropped shirts blend in polyester, the Adrian Shirt Nc stays 100% cotton — unlike the 59% cotton/41% polyester Factorie Notion — so its crinkle texture develops naturally without synthetic sheen, and the fabric breathes correctly for warm-weather wear.","sleeve_cuffs_on_a_short_sleeve_silhouette":"By adding sleeve cuffs to a cropped short-sleeve silhouette, ET AL introduces a tailored element typically absent from casual camp-collar shirts, allowing the Adrian Shirt Nc to bridge the gap between relaxed and polished dressing."},"entry_quotes":{"dual_chest_patch_pockets":[{"url":"https://venroy.com.au/products/oversized-raw-hem-cotton-shirt-washed-sage","quote":"- Chest patch pocket"}],"299_aud_price_positioning":[{"url":"https://venroy.com.au/products/oversized-raw-hem-cotton-shirt-washed-sage","quote":"180 AUD"},{"url":"https://www.farfetch.com/uk/shopping/men/c2h4-raw-cut-hem-shirt-item-19019187.aspx","quote":"£415"}],"100_cotton_construction_vs_poly_blends":[{"url":"https://factorie.com.au/notion-boxy-cropped-short-sleeve-shirt/5300060-07.html","quote":"Main: 59% Cotton, 41% Polyester."}]},"entry_sources":{"dual_chest_patch_pockets":["https://venroy.com.au/products/oversized-raw-hem-cotton-shirt-washed-sage"],"299_aud_price_positioning":["https://venroy.com.au/products/oversized-raw-hem-cotton-shirt-washed-sage","https://www.farfetch.com/uk/shopping/men/c2h4-raw-cut-hem-shirt-item-19019187.aspx"],"100_cotton_construction_vs_poly_blends":["https://factorie.com.au/notion-boxy-cropped-short-sleeve-shirt/5300060-07.html"]}}}}}}