{"product":{"catalog_id":"d8c06658-a210-4f1e-86bc-a6a257a41234","is_eligible_search":true,"is_eligible_checkout":false,"item_id":"f4f307b7-d33a-403f-b982-795f50f67ab7","title":"Shola S/s Shirt Ss","description":"The Shola S/S Shirt is a short-sleeve button-front shirt made from 100% linen, featuring a bias-cut yoke detail across the shoulders and patch pockets. It has a camp collar, curved hem, and a narrow vertical stripe pattern in muted colors on a dark brown base. 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the Shola shirt inherits this designer premium, placing it in a different category from anonymous label-free linen shirts.","venroy_relaxed_silk_linen_shirt_250_aud":"Venroy, another Australian premium brand, offers a 85% linen / 15% silk blend shirt at $250 — $179 below the Shola — showing that even within the elevated Australian designer segment, the ET AL shirt commands a significant premium, likely for its pure-linen composition and avant-garde pattern-making.","nomad_the_label_dune_french_linen_shirt_169_aud":"A 100% French Linen, OEKO-TEX certified shirt from Nomad the Label costs just $169, less than half the Shola's price; the $260 gap highlights that the Shola's premium is anchored in its bias-cut construction and designer label rather than raw linen quality, since both use flax-based fabric.","eton_solid_linen_shirt_international_price_anchor":"Swedish luxury shirting house Eton retails its pure-linen shirt at $280 USD, which, converted, sits around $420 AUD — nearly identical to the Shola's $429, confirming that the shirt is priced to compete with international premium labels, not Australian high-street linen."},"entry_quotes":{"anthony_capon_design_pedigree":[{"url":"https://etal-australia.com/pages/about-us","quote":"In 2008, Et Al introduced designer Anthony Capon to the label Winner of television phenomenon Project Runway Australia Season 2 and the prestigious Emirates Melbourne Cup Design Award in 2010 and 2014."},{"url":"https://etal-australia.com/pages/about-us","quote":"His innovative androgynous designs and bespoke creations have built a cult following by enthusiasts globally."}],"venroy_relaxed_silk_linen_shirt_250_aud":[{"url":"https://venroy.com.au/products/relaxed-silk-linen-shirt-off-white","quote":"250 AUD"},{"url":"https://venroy.com.au/products/relaxed-silk-linen-shirt-off-white","quote":"85% Linen, 15% Silk"}],"nomad_the_label_dune_french_linen_shirt_169_aud":[{"url":"https://www.nomadthelabel.com.au/products/dune-french-linen-shirt-white","quote":"$169.00"},{"url":"https://www.nomadthelabel.com.au/products/dune-french-linen-shirt-white","quote":"100% French Linen"},{"url":"https://www.nomadthelabel.com.au/products/dune-french-linen-shirt-white","quote":"OEKO-TEX® STANDARD 100"}],"eton_solid_linen_shirt_international_price_anchor":[{"url":"https://www.etonshirts.com/us/en/product/solid-linen-shirt-261","quote":"$280"}]},"entry_sources":{"anthony_capon_design_pedigree":["https://etal-australia.com/pages/about-us"],"venroy_relaxed_silk_linen_shirt_250_aud":["https://venroy.com.au/products/relaxed-silk-linen-shirt-off-white"],"nomad_the_label_dune_french_linen_shirt_169_aud":["https://www.nomadthelabel.com.au/products/dune-french-linen-shirt-white"],"eton_solid_linen_shirt_international_price_anchor":["https://www.etonshirts.com/us/en/product/solid-linen-shirt-261"]}},"linen_breathability_and_comfort":{"title":"How the 100% linen fabric feels in warm weather","entries":{"rapid_drying":"Because linen dries faster than cotton, any sweat this shirt does pick up will evaporate rapidly, so you won't be left with a damp, clingy shirt after sitting down or moving indoors.","hollow_flax_fibers":"Linen's fibers are naturally hollow, which means this shirt moves air through the fabric and pulls moisture away from your skin quickly — a mechanical cooling effect that keeps you drier and cooler than cotton (which holds water) or polyester (which traps heat).","open_weave_ventilation":"The loose, naturally open structure of linen fibers creates a continuous ventilation effect — this shirt won't trap body heat, keeping you cool even when fully buttoned up.","pure_linen_no_compromise_breathability":"Using 100% linen — not a blend — removes any trade-off between cooling and wrinkle resistance, giving this shirt the full breathability of bare flax fibers that style guides recommend for the hottest days.","20_moisture_absorption_without_dampness":"Linen can absorb up to 20% of its own weight in moisture before feeling wet, so this shirt resists that sticky, soaked-through sensation far longer into a humid day than a typical cotton shirt."},"entry_quotes":{"rapid_drying":[{"url":"https://sewport.com/fabrics-directory/linen-fabric","quote":"Unlike cotton, which tends to retain moisture for a significant period of time, linen dries quickly, which helps reduce heat retention in overly warm conditions."}],"hollow_flax_fibers":[{"url":"https://www.realmenrealstyle.com/how-to-wear-linen-summer-mens-guide/","quote":"Linen comes from the flax plant. The fibers are hollow, which means air moves through the fabric and moisture pulls away from your skin fast."},{"url":"https://www.realmenrealstyle.com/how-to-wear-linen-summer-mens-guide/","quote":"Cotton holds water. Polyester traps heat like a garbage bag. Linen just… lets you breathe."}],"open_weave_ventilation":[{"url":"https://www.quince.com/women/linen-shirt?color=white","quote":"Made of fibers with a loose natural structure that allows for airflow"}],"pure_linen_no_compromise_breathability":[{"url":"https://www.realmenrealstyle.com/how-to-wear-linen-summer-mens-guide/","quote":"Buy pure linen for shirts and casual pieces — lean into the wrinkles."}],"20_moisture_absorption_without_dampness":[{"url":"https://knowingfabric.com/can-linen-be-used-as-moisture-wicking-fabric/","quote":"Did you know that linen can absorb up to 20% of its weight in moisture without feeling wet?"}]},"entry_sources":{"rapid_drying":["https://sewport.com/fabrics-directory/linen-fabric"],"hollow_flax_fibers":["https://www.realmenrealstyle.com/how-to-wear-linen-summer-mens-guide/"],"open_weave_ventilation":["https://www.quince.com/women/linen-shirt?color=white"],"pure_linen_no_compromise_breathability":["https://www.realmenrealstyle.com/how-to-wear-linen-summer-mens-guide/"],"20_moisture_absorption_without_dampness":["https://knowingfabric.com/can-linen-be-used-as-moisture-wicking-fabric/"]}}}}}}